Freeze the fear, batter your wife, terrorise your children.

Like a testicle shrinking from the cold, it's time to move away from the Iceman's primitive methods and examine protocols written up by people who don't batter or bully. Follow science. Not the Hof

Wim Hof did not invent the cold, believe it or not. And it is time to stop thinking of him as the cold guru. Not just because he is a wifebeater who gives himself enemas on public fountains. But also because his system is not, actually, the best protocol to follow.

There is an old belief system that holds for writing and for filmmaking, that your audienc…